Franco Serra


Franco Serra is produced by the Sperone family who have been making affordable premium wines for four generations. In 1920, Antonio Sperone opened a small wine shop in Torino where he sold bulk wine directly to consumers. Unsatisfied with the quality and price of the local wine, Antonio started his own winery in Puglia where land was inexpensive and produced good wine. He built a bottling facility in Torino and was soon able to offer his customers quality wines at prices everyone could afford. Sadly, it was destroyed when the city was bombed in WWII. The winery in Puglia survived the war and enabled Antonio’s grandson Giacomo to open a new facility near Milan where he produced vermouth, sparkling wines, spirits and fine wines. With the help of his sons Paolo and Antonio, the company grew quickly and achieved distribution throughout Italy and expanded into foreign markets. In 1965, the family purchased 75 acres of prime vineyards in Piedmont and built a new winery in the small town of Mombaruzzo just outside Monferrato.  In 2006, brother and sister Andrea and Francesca became the 4th Sperone generation to join the company.  Even as prices fetched for wines from this increasingly fashionable region continue to climb, the Sperone family proudly focuses on value.  Franco Serra provides everyone with the opportunity to drink thoughtfully crafted, distinctive wines from Italy’s most renowned region.

Sustainable Farming Practices I Vineyard Manager Profile I Map

Press
Rose: 2015 89 IWR
Gavi: 2012 87 WS
Dolceto d’Alba: 2011 87 WS
Barbera d’Alba: 2011 87 WS
Barbaresco: 2011 90 W&S, 2008 90 WS  90 W&S
Barolo: 2010 92 W&S,  2007 90 WS

Sell Sheets
Rosato
Gavi
Piemonte Bianco
Roero Arneis
Pinot Noir
Dolcetto d’Alba
Barbera d’Alba
Barbera d’Asti
Barbera d’Asti Superiore
Langhe Nebbiolo
Barbaresco
Barolo

Shelf Talkers
Rosato
Gavi
Piemonte Bianco
Roero Arneis
Dolcetto d’Alba
Barbera d’Alba
Barbera d’Asti
Barbera d’Asti Superiore

Langhe Nebbiolo
Barbaresco
Barolo

Tech Sheets
Rosato
Gavi
Roero Arneis
Pinot Noir
Dolcetto d’Alba
Barbera d’Alba
Barbera d’Asti
Barbera d’Asti Superiore
Langhe Nebbiolo
Barbaresco
Barolo